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Build the digital marketing skills modern businesses demand

 

Do you want to become a savvy marketer? Learn the leading digital and social media tools and best practices used in modern business to succeed in the marketing communications industry - and gain expertise in communication, marketing concepts, media planning, social media and budgets.

 

KEY INFORMATION

Course

Diploma of Marketing
and Communication 
Course Code

BSB50620 
CRICOS Code

104747C 
Course Duration

52 Weeks 
Study Mode

Face to Face
Study Load

Full-time (20 hours per week)
Delivery Campuses

Sydney, Melbourne, Brisbane, and the Gold Coast
Age Requirement

18 years and above
Academic Requirement

Successful completion of Australian Year 11 or equivalent
English Proficiency Requirement

All students must have a minimum English language proficiency of IELTS 5.5 or equivalent.
Successful completion at an appropriate level of a Greenwich English course or placement test also accepted
Intakes

 Intakes
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Star Awards Winners
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Master the Digital Tools Used in Modern Marketing
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Build Real-World Marketing Communication Skills

Who is this course for?

  • Emerging leaders looking to step into management roles

  • Current supervisors or managers who want to develop stronger leadership and team engagement skills

  • Professionals seeking career progression into leadership positions

  • Individuals responsible for guiding teams, projects, or organisational change

Career Outcomes

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Marketing Manager

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Marketing Team Leader

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Communications Leader

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Brand or Product Manager

What you will learn


Please click here to view all the units included in this course.

  • BSBMKG541 — Identify and evaluate marketing opportunities (Core)

  • BSBMKG542 — Establish and monitor the marketing mix (Core) 

  • BSBMKG552 — Design and develop marketing communication plans (Core) 

  • BSBMKG555 — Write persuasive copy (Core)

  • BSBPMG430 — Undertake project work (Core)

  • BSBMKG543 — Plan and interpret market research (Elective)

  • BSBMKG545 — Conduct marketing audits (Elective)

  • BSBMKG551 — Create multiplatform advertisements for mass media (Elective)

  • BSBCMM511 — Communicate with influence (Elective)

  • BSBPEF501 — Manage personal and professional development (Elective)

  • BSBOPS501 — Manage business resources (Elective)

  • BSBPMG535 — Manage project information and communication (Elective) 

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