SPECIALISED CONTENT IN DIGITAL AND SOCIAL MARKETING IS INCLUDED IN THIS QUALIFICATION
Do you want to become a savvy marketer? Learn the leading digital and social media tools and best practices used in modern business to succeed in the marketing communications industry - and gain expertise in communication, marketing concepts, media planning, social media and budgets.
Who is this course for?
he Diploma of Marketing and Communication is designed for students who want to become a savvy marketing and communications practitioner with digital and creative thinking skills in order to drive measurable marketing success.
Learn the leading digital and social media tools and best practices used in modern business to succeed in the marketing communication industry and gain expertise in communication, marketing concepts, media planning and social media.
Our course is designed with today digital world at the core of our syllabus. All learning concepts are delivered in a relevant digital context.
There is no direct entry into this course. Students are required to complete a Certificate IV in Marketing and Communication (BSB40820) as a pre-requisite.
You will learn to
BSBMKG541 - Identify and evaluate marketing opportunities (Core)
BSBMKG542 - Establish and monitor the marketing mix (Core)
BSBMKG552 - Design and develop marketing communication plans (Core)
BSBMKG555 - Write persuasive copy (Core)
BSBPMG430 - Undertake project work (Core)
BSBMKG543 - Plan and interpret market research
BSBMKG545 - Conduct marketing audits
BSBMKG551 - Create multiplatform advertisements for mass media
BSBCMM511 - Communicate with influence
BSBPEF501 - Manage personal and professional development
BSBOPS501 - Manage business resources
BSBPMG535 - Manage project information and communication
Marketing Manager, Marketing Team Leader, Communication Manager and Brand or Product manager
Why Study Diploma of Marketing and Communication at Greenwich College?
Expert trainers with extensive industry experience and regular professional development – to better prepare you for a career in Marketing Communication.
Greenwich Management College’s Diploma of Marketing and Communication features extensive use of real-life case studies to support learning, delivering valuable insights and applications to Australian business.
Classes are fun and interactive involving practical activities and the opportunity for students to share ideas, test their thinking and examine different perspectives on issues.
Gain direct entry to leading Australian Universities and Colleges and receive credits towards related study – without having to complete an entry exam.
Day and weekend classes - so you can work and experience the best of Sydney while you study.
Access to an additional 10 hours of FREE optional learning support per week for those who need it.
Here's what you need to know
Courses are 52 weeks
at 20 hours per week.
Display entry requirements
- All students must be 18 years or older at the commencement of their course
English Language Requirements
- All students must have a minimum English language proficiency of IELTS 5.5 or equivalent OR
- Have successfully completed one of the following courses with Greenwich English College: General English (Upper Intermediate Level 8 weeks*), English for Business (12 weeks), Cambridge PET * FCE and CAE, EVS, EAP and IELTS* (*With exit point of 5.5 or higher)
- Direct entry to students on passing Greenwich English College Placement Test (online and
on campustesting options)
Entry to this qualification is limited to those individuals who:
- Have completed all core units in BSB42415 Certificate IV in Marketing and Communication.