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BSB50620

Diploma of Marketing

and Communication

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SPECIALISED CONTENT IN DIGITAL AND SOCIAL MARKETING IS INCLUDED IN THIS QUALIFICATION

Do you want to become a savvy marketer? Learn the leading digital and social media tools and best practices used in modern business to succeed in the marketing communications industry - and gain expertise in communication, marketing concepts, media planning, social media and budgets.

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Who is this course for?

The Diploma of Marketing and Communication is designed for students who want to become a savvy marketing and communications practitioner with digital and creative thinking skills in order to drive measurable marketing success.

Learn the leading digital and social media tools and best practices used in modern business to succeed in the marketing communication industry and gain expertise in communication, marketing concepts, media planning and social media.

Our course is designed with today digital world at the core of our syllabus. All learning concepts are delivered in a relevant digital context.

There is no direct entry into this course. Students are required to complete a Certificate IV in Marketing and Communication (BSB40820) as a pre-requisite. 

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You will learn to

BSBMKG541 - Identify and evaluate marketing opportunities (Core)
BSBMKG542 - Establish and monitor the marketing mix (Core)
BSBMKG552 - Design and develop marketing communication plans (Core)
BSBMKG555 - Write persuasive copy (Core)
BSBPMG430 - Undertake project work (Core)
BSBMKG543 - Plan and interpret market research
BSBMKG545 - Conduct marketing audits
BSBMKG551 - Create multiplatform advertisements for mass media
BSBCMM511 - Communicate with influence
BSBPEF501 - Manage personal and professional development
BSBOPS501 - Manage business resources
BSBPMG535 - Manage project information and communication

Career Opportunities:
Marketing Manager, Marketing Team Leader, Communication Manager and Brand or Product manager

GMC Diploma of Marketing and Communication

You will learn this through

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    Audio

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    DVD

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    Writing

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    Presentations

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    Social Media

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    Role Play

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    Field Trips

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    Online

 

Why Study Diploma of Marketing and Communication at Greenwich College?

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Learn From
Industry Experts

 

  

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  • Expert trainers with extensive industry experience and regular professional development – to better prepare you for a career in Marketing Communication.

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Practical Case Studies to Strengthen Learning

 

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  • Greenwich Management College’s Diploma of Marketing and Communication features extensive use of real-life case studies to support learning, delivering valuable insights and applications to Australian business.

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Fun & Interactive
Classes

 

 

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  • Classes are fun and interactive involving practical activities and the opportunity for students to share ideas, test their thinking and examine different perspectives on issues.

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More Options for
Further Study

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  • Gain direct entry to leading Australian Universities and Colleges and receive credits towards related study – without having to complete an entry exam.

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Flexible Timetable
Options

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  • Day and weekend classes - so you can work and experience the best of Sydney while you study.

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Free Learning
Support

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  • Access to an additional 10 hours of FREE optional learning support per week for those who need it.

Here's what you need to know

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Course Commencement
There are 6 intakes per year and you can find out more about it here

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Course Duration
Courses are 52 weeks
at 20 hours per week.

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Entry Requirements
Display entry requirements