The Diploma of Marketing and Communication is designed for students who want to become a savvy marketing and communications practitioner with digital and creative thinking skills in order to drive measurable marketing success.
Learn the leading digital and social media tools and best practices used in modern business to succeed in the marketing communication industry and gain expertise in communication, marketing concepts, media planning and social media.
Our course is designed with today digital world at the core of our syllabus. All learning concepts are delivered in a relevant digital context.
There is no direct entry into this course. Students are required to complete a Certificate IV in Marketing and Communication (BSB40820) as a pre-requisite.
BSBMKG541 - Identify and evaluate marketing opportunities (Core)
BSBMKG542 - Establish and monitor the marketing mix (Core)
BSBMKG552 - Design and develop marketing communication plans (Core)
BSBMKG555 - Write persuasive copy (Core)
BSBPMG430 - Undertake project work (Core)
BSBMKG543 - Plan and interpret market research
BSBMKG545 - Conduct marketing audits
BSBMKG551 - Create multiplatform advertisements for mass media
BSBCMM511 - Communicate with influence
BSBPEF501 - Manage personal and professional development
BSBOPS501 - Manage business resources
BSBPMG535 - Manage project information and communication
Marketing Manager, Marketing Team Leader, Communication Manager and Brand or Product manager
Expert trainers with extensive industry experience and regular professional development – to better prepare you for a career in Marketing Communication.
Greenwich Management College’s Diploma of Marketing and Communication features extensive use of real-life case studies to support learning, delivering valuable insights and applications to Australian business.
Gain direct entry to leading Australian Universities and Colleges and receive credits towards related study – without having to complete an entry exam.
Day and weekend classes - so you can work and experience the best of Sydney while you study.