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BSB50120 
Diploma of Business

(Digital & Data)

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vocational-college

MASTER THE WORLD OF DIGITAL & DATA

Learn practical skills in social media, advertising, email marketing, SEO, content creation and more. Discover how to utilise business data to create effective digital marketing strategies, and design campaigns that delight the digital world.

Corporate and business environments now demand an integrated approach across functional areas such as marketing, finance and logistics. Our Diploma of Business (Digital & Data) course will equip you with the skills and knowledge to work across organisations and businesses both in a leadership or team role covering units that focus on today’s disruptive, digital and data driven environments.

Who is this course for?

The Diploma of Business (Digital & Data) is designed for people looking to gain a deeper understanding of the digital world. We've recognised the need for this qualification to help upskill students in all aspects of the data management and usage, digital marketing, communication and other industry relevant digital skills. 

Throughout the course we'll teach you how to optimise your digital and data strategies and tactics to get 100% job ready.

Our educators are industry experts, who create, review and update the course content on a regular basis, so you always have cutting edge resources to learn from.

We'll also connect you to our network of businesses through our Client-Connect program, so you can gain valuable hands-on experience and put the theory you learn into practice.

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You will learn to

  • How Digital Marketing Affects Your Audience (BSBCRT511 Develop critical thinking in others - Core)
  • Control Your Digital Marketing Budget (BSBFIN501 Manage budgets and financial plans - Core)
  • Manage Your Digital Marketing Resources (BSBOPS501 Manage business resources - Core)
  • Develop an Internal Digital Marketing Campaign (BSBSUS511 Develop workplace policies and procedures for sustainability - Core)
  • Build a Workplace Communication Plan (BSBXCM501 Lead communication in the workplace - Core)
  • Maximise the Effect of Your Digital Strategy & SEO (BSBDAT501 Analyse data)
  • Martech and Automation - CRM and CSM (BSBINS502 Coordinate data management)
  • Email and Website Marketing - Internal comms (BSBTEC403 Apply digital solutions to work processes)
  • Navigate the Digital World Safely (BSBXCS402 Promote workplace cyber security awareness and practices)
  • Design a Social Media Campaign (BSBSUS601 Lead corporate social responsibility)
  • Raise Your Content Marketing Impact (BSBCRT412 Articulate, present and debate ideas)
  • Host Great Digital Meetings (BSBTWK503 Manage meetings)

Career Opportunities:
Digital Marketing Manager, Social Media Manager, Digital Data Analyst, SEO and more.

Why choose Greenwich Management College? 

Dedicated student support

Nationally recognised qualifications

Flexible payments options

24/7 access to online courses

Here's what you need to know

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Course Commencement
There are 6 intakes per year.

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Course Duration
Courses are 40-44 weeks
at 20 hours per week.

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Entry Requirements
Display entry requirements

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Greenwich Management College Overview
Watch this video to learn how you can advance your career with Greenwich Management College. Learn from the industry’s best trainers in a way that is practical, relevant and tailored to your professional goals.