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Landing a role as a digital expert requires you to demonstrate your digital capabilities. According to Michael Page, essential skills for a digital marketing expert include data analytics, content creation, search engine optimisation and communication.

Technical skills

Sometimes known as 'hard skills', technical skills are typically gained through formal education. These skills can be easier to demonstrate as you can provide evidence of your qualifications.

To make your hard skills stand out to Hiring Managers, consider following these steps:

1. Determine which skills to include. List your hard skills in order of relevance to the job description.  
2. Tailor your cover letter and resume. Create a unique cover letter for each job application and align your skills with the job description. 
3. Highlight results. Using examples to demonstrate your experience, for example, "I was responsible for introducing a new social media strategy that led to a 20% increase in engagement levels".

Non-technical skills

Non-technical skills often referred to as soft skills, are just as important as technical skills. Assessing these skills can help employers determine if you will be a good fit culturally. 

LinkedIn revealed a list of the most in-demand soft skills in 2020, including creativity, persuasion, collaboration, adaptability and emotional intelligence. 

These skills are generally harder to quantify and relate more to your character. During an interview, many hiring managers will ask for examples to demonstrate your soft skills to assess how you respond to a typical work situation. For example, 'tell us about a time when you overcame a work challenge, what the challenge was, how you went about it and what was  the result'.

It's a good idea to think about what soft skills you want to emphasise during an interview. Often, businesses will list the characteristics they seek within the job description along with specific skills.

To showcase your soft skills, start with your cover letter and follow these steps:

1. Connect your soft skills with your experience. For example, highlight how you persuaded a leader to negotiate or to get another person to see your point of view. 
2. Include other experiences. If you don't have a lot of work experience, consider what you can include. For example, volunteering can demonstrate your commitment to helping others.
3. Include interests or hobbies. These can highlight that you're a good team worker or bring something unique to the organisation. 

If you're looking to increase your employability as a digital expert, our Diploma of Business (Digital Transformation) can help. Over 70% of graduates were employed after undertaking the training.